Streaming services are realizing that traditional broadcast networks, with 70 years of experience, may have some valuable insights. The concern over “churn” – where viewers cancel one streaming service after finishing all desired content and switch to another – has led to a shift in strategy.
Instead of dropping entire seasons at once, streaming services are considering releasing episodes weekly to retain subscribers longer. The focus on producing high-quality, classic shows like “Law & Order” and “NCIS” rather than creating endless new content has proven to be more successful in attracting viewers.
In a surprising move, streaming platforms are also exploring the use of TV commercials to help reduce subscription costs and retain viewers. The addition of live events and sports programming, such as Thursday Night Football on Amazon, is another strategy to prevent subscriber churn.
The future of streaming may involve a return to comfort TV with familiar formats and beloved stars. With the upcoming series “The Pitt” starring Noah Wyle, based on a medical procedural format similar to “ER”, streaming services are aiming to provide quality programming without the exorbitant costs associated with blockbuster shows.
Overall, the key takeaway is that the future of streaming involves a balance of classic content, weekly releases, and strategic partnerships to keep viewers engaged and prevent churn.
