In a ruling that has left many wondering if they’ll ever tire of mentioning the word, a UK high court has cleared Google to use the name “Shorts” for YouTube’s popular short-form video platform. The decision comes after British short films television channel Shorts International sued Google last year, claiming the name infringed on its existing trademark for the word.
The court, however, disagreed with Shorts International’s argument, citing a lack of confusion among consumers as to the origin of the name. “Google’s uses of the word ‘horts’ do not give rise to a likelihood of confusion,” stated Judge Michael Tappin. “While there may be a link in the minds of some consumers, it will not cause damage to the distinctive character or reputation of Shorts International’s trademarks.”
YouTube Shorts was launched in 2020, in response to the growing popularity of short-form video platforms like TikTok. The platform quickly gained traction, reaching over 1.5 billion monthly users within two years. Notably, Shorts International’s own short films channel has struggled to compete with YouTube’s massive user base and vast content library.
The ruling marks a significant victory for Google, which can now continue to use the name “Shorts” for its platform. The decision also highlights the complexities of trademark law and the challenges of policing the use of brand names in the digital age.
