(Truth Voices) — Fitness company Peloton announced it is removing content by Sean ‘Diddy’ Combs from all its platforms following the release of a disturbing video showing the music producer assaulting his ex-partner in a hotel hallway.
In a private Facebook group for members, Peloton said, “We take this issue very seriously and can confirm Peloton has paused the use of Sean Combs’ music, as well as removed the Bad Boy Entertainment Artist Series, on our platform,” as reported by TMZ. “This means our instructors are no longer using his music in any newly produced classes.”
The message was posted in response to a suggestion that “the next purge needs to be all Diddy classes. Signed, women everywhere,” the outlet reported.
The move comes as Combs faces increasing backlash both publicly and financially, following multiple civil lawsuits alleging abuse and sexual assault by several victims over the past 30 years.
The music producer may also be under federal investigation after Homeland Security agents raided his multimillion-dollar mansion in Los Angeles and his Miami waterfront home on March 25.
One day after the raids, Combs sold all his shares of Revolt TV to an anonymous new owner, TMZ reported.
At least eighteen companies have withdrawn from Combs’ recent e-commerce website Empower Global, according to Rolling Stone.
“This decision was made on the day that Casandra Ventura filed her lawsuit,” Annette Njau, founder of luxury brand House of Takura, told Rolling Stone. “We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable. We believe in victims’ rights and support victims in speaking their truth, even against the most powerful of people.”
Hulu canceled a reality series featuring Combs and his seven children amid the lawsuits against him in December 2023, as reported by Vulture.
Salxco, which previously managed Combs as an artist, no longer lists him as a client, Bloomberg reported.
Hotel surveillance video from 2016 obtained by CNN showed Combs violently attacking, kicking, and shoving his ex-partner Cassie Ventura at the now-closed InterContinental Hotel in Los Angeles.
In the video, Combs is seen running in a towel after Ventura, who is seen standing in front of an elevator bank. He aggressively grabs and drags her down, then kicks her before picking up her luggage. He is then seen dragging her on the floor back to a hotel room as she braces her head.
Two days later, Combs released an apology video admitting to the assault.
In the video posted to Instagram and Facebook, Combs said he was “truly sorry” and that his actions were “inexcusable.”