Some representatives from smaller browser companies are seeking more transparency in Apple’s browser choice process. They believe that clear definitions of browsers for less tech-savvy users and detailed descriptions of each browser’s specialties are essential. Kush Amlani from Mozilla emphasizes the importance of providing users with information about their choices. Ecosia’s Sophie Dembinski notes that Apple’s pop-up appears for all iPhone users, even if they have already selected an alternative browser as their default, unlike Google’s approach for Android users.
While many developers are unhappy with Apple’s implementation, not every company on the browser choice screen shares the same frustration. Andrew Moroz Frost from Aloha Browser finds Apple’s approach fair and acceptable, pointing out the randomized order of browsers as an example of fair design. Richard Socher from You.com sees the browser choice screen as an opportunity for growth rather than a challenge, appreciating the lack of a preselected default option.
The impact of the browser choice screen on alternative browsers’ user base remains to be seen, with some reporting initial increases in downloads. However, it is too early to draw definitive conclusions about its long-term effectiveness. Companies like Opera hope that the precedent set by the DMA will lead to global software changes that level the playing field for app developers.
Following the launch of Apple’s choice screen, the European Commission announced that it would be investigating whether Apple, Google, and Meta are complying with updated regulations. The Commission is concerned that Apple’s measures, including the design of the browser choice screen, may hinder users’ ability to freely choose services within the Apple ecosystem. This investigation could take up to a year to complete.
