The sexual revolution has taken an interesting turn with the latest ad campaign from dating app Bumble. The company is trying to guilt young women into returning to the app by shaming them for taking a dating hiatus. Billboards and commercials suggest that celibacy is not the answer and that women should not give up on dating and become nuns. However, this approach has not been well received by women, who feel targeted and offended by the ads.
The backlash on social media was significant, with many expressing their anger and frustration at Bumble’s tactics. The app, which offers both free and paid options, is facing criticism for trying to shame people into using their product. Bumble has since acknowledged their mistake and apologized for the ads, stating that they unintentionally did the opposite of bringing joy and humor.
Despite the failed campaign, Bumble is undergoing a major facelift and trying to stay competitive in the online dating market. The app, initially known for giving women the initiative in conversations, is now offering men the option to message first. However, the changing dynamics of online dating have left many feeling disillusioned and fatigued, with some reporting that dating has become harder over the years.
In the end, Bumble’s attempt to rebrand itself as a feminist alternative to other dating apps has backfired. The company misjudged the current sentiment among young people, who are experiencing dating app fatigue and are less interested in casual sex. While the quest for finding the right partner continues, one thing is clear – dating apps are more interested in keeping users scrolling than in helping them find lasting relationships.
