Apple has confirmed a string of upcoming announcements set to kick off next Monday, October 28. A cryptic post on X from the company’s senior vice president of worldwide marketing, Greg Joswiak, has all but revealed the details of the highly anticipated event. Joswiak playfully urged fans to “stay tuned” for the exciting week of revelations.
While Apple’s official statement was brief, industry insiders have long anticipated the unveiling of new Macs featuring the M4 chipsets. Following the successful rollout of the first M3-powered laptops last year, Apple is expected to refresh its Mac lineup with the latest technology. The highly anticipated refresh includes desktop Macs and MacBooks, which will likely be revealed next week.
Apple’s move to update its Macs ahead of the peak holiday shopping season is seen as a strategic decision to capitalize on the growing demand for its products. The introduction of M4-powered devices, including iMacs, 14-inch and 16-inch MacBook Pros, and a redesigned Mac mini, will undoubtedly generate significant buzz among Apple enthusiasts.
However, Apple’s plans for the week go beyond new hardware. On Monday, the company will release software updates for iPhone, iPad, and Mac, providing users with their first taste of Apple’s revolutionary Intelligence features. The latest iPad Mini was also recently released, further fueling excitement for the upcoming announcements.
