Regina Bethencourt, CEO of Tenuto, a creative agency in the D.C. area and a mother of four, navigates the challenges of balancing work and family life. She shares her experience of picking up her children from school while negotiating a business deal, managing work calls amidst her children’s activities, and involving her team members in flexible work schedules.
Regina emphasizes the need for a new approach to work that supports mothers in their professional aspirations while enabling them to be present for their family. She discusses the outdated notion of choosing between a career and motherhood, advocating for a work environment that focuses on deliverables rather than billable hours. She highlights the importance of setting one’s own bandwidth and creating a job that fits with the demands of family life.
At Tenuto, Regina has created a workplace that accommodates parents by allowing them to adjust their work hours based on personal circumstances. She believes in attracting untapped talent by understanding that childrearing is an integral part of society and should be supported by employers. Regina’s firm promotes a collaborative and harmonious work environment, where clients appreciate the dedication and skills of working mothers.
Through her experience and vision, Regina aims to inspire a movement of CEOs to prioritize the well-being of women and create a work culture that supports mothers. She believes that by redefining how businesses operate, we can make work truly work for moms.
