Disney-owned Hulu will stream the gay dating reality show I Kissed a Boy! as part of the streamer’s programming for Pride month, which kicks off June 1.
Hulu announced Monday its “Hulu Has Pride” line-up, which includes the first season of the BBC’s I Kissed a Boy! In the show, ten gay men are brought to a picturesque Italian villa to test the waters of love. As the title hints, the contestants must first kiss their potential matches before proceeding with the dating process.
Meanwhile, the spin-off series I Kissed a Girl!— which features lesbians in place of gay men — is also set to stream on Hulu at an unspecified date, according to a Deadline report.
The Walt Disney Company has been gradually integrating Hulu with the family-friendly Disney+ in recent months. Both services are now available together in a single streaming bundle, with Disney+ subscribers able to access Hulu from a tab within the Disney+ app.
In the past few years, Disney has engaged in various initiatives including opposing Florida over its Parental Rights in Education law, introducing multiple transgender and gender non-conforming characters in its children’s shows, incorporating gay characters in its big-budget movies, and launching an LGBTQQIAAP2S+-themed apparel line.
Over the past year, CEO Bob Iger has repeatedly claimed the company will reduce its emphasis on social messaging in an attempt to reassure investors concerned by substantial losses. In 2023, Iger received a significant pay raise while Disney drastically reduced its workforce and faced a series of major box-office disappointments.
