The WNBA has shattered its previous viewership records this season, thanks in large part to the electrifying performances of rising stars Caitlin Clark, Angel Reese, and Cameron Brink.
According to Front Office Sports, the league had high hopes that the 2024 season would mark a major breakthrough in terms of viewership, driven by the arrival of top talent like Caitlin Clark, who drew massive audiences during her NCAA women’s championship run, eclipsing the viewership of the men’s title game. The WNBA draft also saw a record 2.45 million viewers, setting the stage for a blockbuster season.
Although official attendance figures for the season have yet to be released, a report by Across The Timeline indicates that the league experienced a significant 47 percent surge in ticket sales for the final six games, a clear indication of the growing interest in the WNBA.
The league’s soaring popularity, fueled by the success of Clark and other rookies, has prompted the WNBA to consider expansion. The Indiana Fever’s star rookie Caitlin Clark has become a game-changer for the league, leading to plans for a brand-new expansion team. The proposed team is set to be based in Portland, Oregon, a move that reflects the league’s efforts to capitalize on its newfound momentum.
