YouTube is taking steps to safeguard the intellectual property rights of artists and creators by developing innovative tools to detect and prevent the unauthorized use of their likenesses. The company announced on Thursday that it is working on cutting-edge technology to identify AI-generated content that uses a person’s face or singing voice, with pilot programs set to launch early next year.
The face-detection technology, currently in development, will enable individuals from various fields, including entertainment, music, and sports, to detect and manage content that features a deepfake version of their face. This tool will allow creators to take control of their digital presence and make informed decisions about how to handle videos that use AI-generated depictions of their likeness. While the exact release date for the face detection tools has not been disclosed, YouTube is committed to providing creators with the necessary tools to protect their intellectual property.
In addition to the face-detection technology, YouTube is also enhancing its Content ID system with a “synthetic-singing identification” tool. This feature will enable partners to identify and manage content that uses AI-generated versions of their singing voices. By incorporating this technology into its existing IP protection system, YouTube aims to provide creators with a more comprehensive solution for protecting their work.
YouTube’s vice president of creator products, Amjad Hanif, emphasized the company’s commitment to supporting creators in the face of evolving AI technology. “We believe that AI should enhance human creativity, not replace it,” Hanif wrote in a blog post. “We’re dedicated to working with our partners to ensure that future advancements amplify their voices and achieve our common goals.”
