In today’s society, it may seem absurd that people base their decisions on what they see on an app associated with China’s Communist government. However, this is the reality for millions of Americans using TikTok influencers. The influence of social media on financial behavior and consumer choices is evident, with many young adults feeling pressured to buy things to fit in.
The phenomenon of influencers on TikTok reflects a larger issue in 21st-century society, where profligacy and narcissism are intertwined. The pervasive nature of social media and the profit motive behind influencers’ endorsements highlight the skewed priorities and distorted sense of values among young adults. Terms like “money dysmorphia” have been coined to describe this phenomenon.
Influencers may present themselves as authentic and trustworthy, but their ultimate goal is to drive sales and revenue. The need for belonging and the pressure to share experiences on social media contribute to reckless spending and a disconnect from real human connection. The obsession with likes, clicks, and material possessions reflects a deeper psychological bankruptcy in our society.
While conspicuous consumption is not a new phenomenon, the prevalence of social media has intensified the culture of comparison and consumerism. It is essential for individuals to be mindful of the influence of social media on their behavior and to prioritize genuine connections over superficial displays of wealth. Chris Jacobs, author and CEO of Juniper Research Group, emphasizes the need for a critical examination of the impact of social media on our sense of identity and belonging.
