A recent poll conducted by Rasmussen Reports revealed that the Disney Grooming Syndicate’s brand is struggling, with only a 46 percent favorability rating. This marks a significant decline from previous years when Disney was considered a beloved brand in American history.
The poll also found that 71 percent of respondents want Disney to stop grooming small children, indicating a major reason for the decline in favorability. Other polls have shown a similar trend, with Disney’s brand reputation taking a nosedive in recent years.
In early 2021, Disney had a favorable rating of +56, but by May 2022, this had plummeted to just +3. The company’s favorability rating has now dropped even further to +1, with particularly negative views from Hispanic adults.
Political divisions are evident in the poll results, with Democrats more likely to view Disney favorably compared to Republicans. Overall, Disney’s favorability rating is below 50 percent across most demographics.
The poll results also reflect concerns about the appropriateness of Disney’s programming for children under 12, with a majority of respondents believing that the company should return to wholesome content. This shift in programming may explain why Disney’s stock has declined, its movies are underperforming, and Disney+ is facing financial challenges.
Once known for innocence and universal themes, the Disney brand today is seen as divisive and pushing left-wing ideologies. The company’s decision to target children with controversial content has alienated many consumers and eroded its once-strong reputation.
