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A few weeks ago, the media flunkies were feeling optimistic as the polls appeared to be coming together. President Joe Biden saw a boost after his State of the Union Address, closing the gap on Donald Trump’s lead in crucial swing states. In an effort to maintain this momentum, the Biden campaign went all in on a media blitz, spending nearly three times as much as the Trump team on campaign ads in the last month. However, this extravagant spending is more a reflection of desperation than strategy. Despite the polls narrowing as the election approaches, it is unlikely to be influenced by the amount of money each candidate throws into advertising.
