Apple’s new iPad Pro ad has caused quite a stir, and for good reason. The ad begins by showing an industrial press crushing old musical instruments, art supplies, toys, and sentimental objects from the pre-digital era to make way for the new iPad Pro. The message is clear: this sleek digital tablet is meant to replace everything in the physical world.
Apple CEO Tim Cook’s comment on the ad, about all the things that can be created with the iPad Pro, seems out of touch with the destruction depicted in the ad. The response from actor Hugh Grant, describing it as the destruction of the human experience, is spot on.
This ad symbolizes the way Big Tech companies like Apple are replacing art, creativity, and human connection with soulless technology. It represents a shift from the promise of technology liberating us to technology isolating and controlling us.
The rise of digital technology has led to increased anxiety, depression, and antisocial behavior among young people. Instead of fostering real relationships and meaningful experiences, technology has created a generation that is addicted to smartphones, social media, and instant gratification.
It’s time to reconsider our reliance on digital devices and the impact they have on our lives. By disconnecting from our devices and reconnecting with the physical world, we can reclaim our happiness and authentic human experience. Let’s not let companies like Apple dictate what brings joy and fulfillment in our lives.
