NBA star Jonathan Isaac is expanding his UNITUS apparel line with the launch of a new signature shoe, the “Judah 1 Low”, designed to offer an alternative to the prevailing “woke” narrative in retail.
The “Judah 1 Low” will be available in three distinct styles, each emblazoned with a Bible verse. This latest addition to the UNITUS brand follows the successful release of the Judah 1 high-top last year.
According to Isaac, the “Judah 1 Low” represents a continuation of his mission to honor his faith through his work. “Each shoe is a symbol of my commitment to my values, and I hope they will inspire others to strive for greatness,” he stated.
The first style, “Spotless”, featuring a verse from Psalm 51:7, went on sale Wednesday. Two additional styles, “New Creations” and “For Us”, are slated for release in August.
Isaac unveiled his UNITUS brand in 2023, with the goal of promoting freedom and providing an alternative to mainstream retail brands. “While many companies are embracing a ‘woke’ agenda, we’re offering a different path,” he explained.
For Isaac, UNITUS is about more than just sports and apparel – it’s about upholding core values. “We’re not trying to attack or undermine anyone’s beliefs, but rather offer a choice for those who share our values,” he said.
