LEGO is commemorating LGBTQ+ Pride Month with an animated video showcasing a parade of minifigures, including drag queens and furries. The video features a significant number of furries, individuals who derive sexual arousal from dressing up as animals, with most depicted as bears and at least one as an elephant.
The parade also includes drag queens, a cowboy inspired by the Village People, and what appears to be a go-go dancer. The video features the rainbow-colored cast from LEGO’s “Everything is Awesome” gay-pride set designed for children.
The parade concludes with the minifigures boarding a Roomba that transforms into a gay pride float. LEGO has a history of promoting gay and transgender ideology in its toys for children.
In 2021, the company released a set inspired by the Netflix reality show Queer Eye, a series featuring five gay men who give heterosexual men makeovers. The following year, LEGO launched a video campaign titled “The A-Z of Awesome,” aimed at celebrating “our incredible LGBTQIA+ fans.”