A sportswear company endorsed by former NCAA swimmer Riley Gaines has been banned from TikTok for promoting women’s sports. The company’s ad, which gained traction among X fans, defends women’s sports and encourages others to stand up for women’s equality.
“When you run an ad standing up for women and girls’ sports, you get banned for life from @tiktok_us,” the ad reads. “Don’t be cowed by people who call you a bigot. You’re not a bigot… Don’t let others tell you you just need to be quiet, sit down, be nice. It’s not nice to further a lie. It’s not mean to believe in women’s equality. We deserve our own sports, privacy, fairness, and safety.”
The company’s owner, Sey, shared a screenshot of the notice from TikTok, which claimed the ad “violates TikTok’s advertising policies by featuring offensive content.” Sey also posted a message urging fans to “Speak up. Stand up. Vote with your dollars. Don’t buy brands that don’t know what a woman is. Truth is counting on you.”
